I have sold luxury homes in Boulder for some time now and I often get calls from upset sellers who are having a tough time selling their property. I get their frustration. Most people start off the conversation with the same question, which is, “Why haven’t we even had an offer on our home?” I have talked about this a lot in my blogs however I think it is worth repeating. It boils down to a few reasons why your house didn’t sell.
- Did you price it right? All a realtor can do is present the data. It’s your home, and you make the decision on how quickly you want to sell the home. If you ignore good data and price it high, the home will sit, sit, and sit. When you decide to price it right, the home will sell, but the decision is entirely up to you. I provide (data) you decide (the price). I then decide whether or not we are a good fit. I list Boulder real estate to sell not sit.
- Does your home show well? If it does show well and it is in excellent condition we can move on. I always hire a stager for my sellers, it helps give them an objective eye for the property.
- Do you have great marketing? Great marketing is multi-pronged with print, internet and creative modes of delivering the property to the market for massive exposure, not only locally but globally. Sotheby’s International Realty is the only true global brand in Boulder.
- It’s the first and most important rule of real estate. Location, location, location. If you have a bad location or a challenging location, you may have a difficult time selling your home. The only thing that you can do to fight a rough location is to price the home well below market value. You have to make the price so appealing that a buyer would ignore the setting because the price is so good.
You want to get it right straight out of the gate so all of the above must be in place to super saturate the market with your property. It must be everywhere so that the guy in California who is up at 2am and is nervous about where he and his family are going to live, sees it over and over and over on site after site.
Michael is a longtime resident of Boulder and has been in real estate since the mid 90′s and with Sotheby’s International Realty since their inception in Boulder County and along the front range. About Me If you have questions regarding this article or would like information about Boulder real estate or Boulder Luxury Real Estate check out my website. You may also call or TEXT me 303-359-6627 or e-mail Michael Hughes